Month: April 2018

Watches

Coffee and watches in Seoul

In Korea, coffee can be a very good marketing theme to write watches into stories of every day Korean life. Coffee is popular in Korea while classic watches have to compete for their place on the wrists of Koreans. A recent publication in Korean Esquire brings coffee and watches together. A story features 8 brands […]

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Watches

Demi-fine jewelry: can brands succeed in the Korean market?

Between high jewelry and costume jewelry, demi-fine jewelry has found its place into hearts of customers and highly competitive jewelry market. The market for the demi-fine jewelry was always big in Korea. The only difference now is that more foreign upscale brands are rich if out to Korean customers. Korea is a good market for […]

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