Month: July 2018

Jewelry
Style

A hat is a good enough reason for jewels

Summer is hot in Seoul. Korean girls hide their skin from the sun under umbrellas and hats to keep skin’s porcelain whiteness. Suntan is not in fashion here but hats are. Apart from their practical purpose hats have become trendy in Seoul due to ‘Paris effect’. Black hats are often associated with a decadent, bohemian […]

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Jewelry
Style

Seoul single ladies’ choice : monochrome asymmetric simple-ness

‘Seoul single ladies’ (SSL) is a new emerging customer group. With wider economic roles their affluence and ,thus, power and significance as customers grow. They will shape one of important consumer trends in Korea across wide range of sectors, clothes and jewelry included. What are key characteristics of SSL? They earn enough to buy things […]

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Watches

Richard Mille’s extravaganza noticed in Seoul

‘Femininity that exuberates vitality’. These words start an introduction about Richard Mille’s new model ‘RM 71-01 Automatic Tourbillon Talisman’ in Fortune Korea. Richard Mille is know for his bold and dynamic designs mostly for men. In Korea the brand was associated with a rapper G-Dragon therefore it was important to instill the idea of femininity […]

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