Month: August 2018

Jewelry

Tiffany brings new collection to Seoul

‘A collection born out of a flower caught in a wind and put into a delicate pin’. Words introducing Tiffany’s new platinum collection The Paper Flower sound like a Korean traditional poem Sijo. The Paper Flower is a story about minimalism and naturalism, femininity and modernity. With sales of collection starting just a few weeks […]

Read More
Brands
Culture
Jewelry

No stop for K-pop: Korea promotes K-jewellery

Korea puts efforts to promote K-jewelry through its successful duty-free shops. One of the brands in K-jewelry is ‘Naschenka’ (http://www.naschenka.com) specialized in silver and gold hand-made pieces decorated with jade, coral and amber. All the pieces are inspired by oriental naturalism: flowers-cherry and red plum blossoms, peonies, – bamboo or butterflies found their way into […]

Read More
Jewelry
Watches

Tiffany, Cartier, Boucheron – a triple for a Korean bride

Some get lazy on a beach and some get busy in Seoul in hot summer. Under blazing sun soon-to-be-married, raven-haired and porcelain-skinned Korean girls tirelessly prepare their wedding ceremonies. By an established practice, majority of weddings happen in late September-October when trees turn red and yellow. Of course, jewelries are central to preparations: a ring, […]

Read More
Watches

Omega Introduces The ladies’ Omega De Ville Trésor in Hong Kong, invites Korean mega-star

On June 1 in Hong Kong Omega celebrated new ladies watch and a new flagship. This watch is an addition to the brand’s De Ville Tresor collection, launched 70 years ago and which had been exclusively for men until last year. The model for ladies has retained the original’s clean line with minimal decoration and […]

Read More
Jewelry

Couple jewelry marketing in Korea

Gwyneth Paltrow once mentioned ‘conscious de-coupling’. This is not fun at all. But ‘conscious coupling’ is. People love making couples, the process has an air of happiness around it. Couples are good for jewelry brands too as they get ideas for creative process and opportunities for marketing. Couple marketing, or selling two identical pieces to […]

Read More