Month: September 2018

Jewelry

Alighieri Jewelry craziness in Seoul

Just in three months Alighieri became the most searched jewelry brand on Korean SNS. It is so popular that some customers face difficulties to order it on Farfetch or Matchesfashion. Alighieri is a brand founded by an Oxford graduate in Italian Literature Rosh Mahtani who draws her inspiration from Dante’s ‘The Divine Comedy’. In Seoul, […]

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Millennials

Who are the Korean millennials?

  Brands are obsessed with millennials. Like everywhere else, millennials in Korea represent an important consumer group that makes up 28% of the total population and 65% in this group are economically active. But unlike baby-boomers, their occupation is in part-time jobs or freelancing meaning their income is not sustainable. Due to high cost of […]

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Brand ambassadors
Brands
Watches

Game of brand ambassadors

So, recognition of Korea as an independent and significant luxury watch market is growing and here are evidences. Over past summer four big brands simultaneously picked brand ambassadors among Korean celebrities. Cartier started the game by naming Yoo Ah-in as an ambassador for Santos watch, Montblanc, Longines, and Jaeger LeCoultre followed the steps with Park […]

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Brands
Watches

Tudor advances to Seoul

When 6-7 years ago billboards at Hong Hong airport were advertising Tudor watch Koreans were oblivious about the brand. It took a younger brother of Rolex all these years to start trodding the Korean market. The brand was launched a couple of months ago in July and immediately showed that it is playing a serious […]

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Watches

Seoul trending: Breitling, Omega, Cartier …

So, it is September, a month to make changes to seasonal wardrobe. Quite timely, the Korean ‘Esquire’ unveils its top 10 choices of luxury men watches for autumn 2018 (Breitling, Omega, Jaeger LeCoultre, IWC, Frederique Constant, Cartier, Tag Heuer, Panerai, Montblanc, Tiffany & Co). Three themes distinguish the selection: re-make of past original designs, dark […]

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Brands
Watches

Roger Dubuis : le luxe sur mesure

Roger Dubuis adds 4th boutique in Seoul in the luxurious Shinsaegye Department Store. This is incredible because there are 29 physical stores of the brand worldwide and having 14% of them in Seoul can only mean one thing: Korean market has potential. The new boutique is incredibly polished and sparkling and looks seductively tantalizing like […]

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Jewelry

A Korean who bejewels Hollywood

A Korean-born New York-based jeweller is dreaming big – she wants to be present at the jewelry Couture Show. In this, Tana Chung shows true spirit of Korea that achieved ambitious economic success. Currently, Tana seems to navigate maze of Hollywood and Manhattan quite well: Jenifer Lopez, Hillary Duff and others wore her creations. But […]

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Culture

Meet the Luxury Code Ko.

Codes are important in luxury. Reneissance art, Baroque architecture and jewelry, little black dress, ballet – the list of Western luxury codes can go on and all of them are essential for creation and renewal of luxury. But what about Korea? The country is readily buying into Western luxury goods so it is natural to […]

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