Month: October 2018

Watches

Seoul watches highlight: Retro meets Elegance

Esquire Korea introduces 6 models of what it calls retro watches as new elegance for men in autumn season 2018. The retro are in fact heritage models represented by : IWC The Da Vinci Automatic Edition “150 Years”; Tank Louis Cartier; Piaget Altiplano 60th Anniversary; Longings Conquest Heritage; Omega Devill Prestige; Chopard L.U.C. XP. In […]

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Brands
Watches

Breitling is set for a deep dive in Seoul

87% annual increase is a fantastic figure. This is what Breitling showed in Seoul over last year. This figure looks even more stunning when knowing that watch market growth averaged 10-15% in Seoul. For Breitling, Korea is one of the top-5 best performing world markets. To a question what makes Breitling so special for Seoulites […]

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Brand ambassadors
Brands
Watches

Meet Jaeger-LeCoultre’s man in Seoul: classe de style et de luxe

Past summer Swiss heritage brand Jaeger-LeCoultre appointed Korean actor Lee Byun-hun as its ambassador in Seoul. The choice could hardly be better be better because this is not simply a choice of a person but a choice of high caliber and perfect style that Lee represents. An acclaimed actor of K-pop, he starred in numerous […]

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Millennials

Who are the Korean millennials-2: Spending

Whether egoism good or bad is not a question for Korean millennials, they like treating themselves with presents to have fun. But what exactly is fun? Where does millennials’ spending go? Lotte Membership, a service for the up-scale luxury department store LOTTE, analysed spending habits of its customers by age groups. Korean millennials were found […]

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