Month: November 2018


Seoul is growing talents : 3 Korean jewelry brands to watch

Seoul has been actively growing domestic jewelry talents in response to the expanding domestic market, and it has garnered some results here. Multiple domestic jewelry brands sprang offering customers a great variety of modernist choice. Three brands were particularly trending in 2018, as their pieces were often seen on Korean celebrities. And with a massive […]

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Brand ambassadors

Bold and fearless Yoo Ah-In is ‘The Santos Man’ in Seoul

In April 2018, Cartier chose Yoo Ah-In, a Korean actor, to represent the spirit of its heritage watch ‘Santos’. Immediately after the announcement, Korean media named Yoo Ah-In, as ‘The Santos Man’ and followed him to a launching part of the watch in San Francisco, where he participated. Korean Esquire, an influential style magazine for […]

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