Month: December 2018

Brand ambassadors

Kim Nam-joo’s Voyage to Umbria

In their tactics to win customers’ hearts, luxury clothes brands follow in the footsteps of watch and jewelry brands. To build closer relationship with its Korean customers, an Italian luxury clothes brand Fabiana Filippi uses some of the strategies applied by watch and jewelry brands. In September the bran took their ambassador actress Kim Nam-joo […]

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Luxury customers

A portrait of a Korean as a luxury man

Wealth in Korea continues to grow and helps to expand customer base for luxury brands. Women were pioneers but now more men are initiated into luxury spending, and brands need to focus more on their profile to choose best marketing tactics. Here is a quick portrait featuring some essentials of a male luxury customer in […]

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