Month: January 2019

Watches

IWC honours Korean customers with ‘S.Y. Lee’ Portofino limited-edition

IWC, Portofino and baseball are now strongly tied together by Lee Seung-yuop – a Korean baseball player. Serving 23 years as a major league player, Lee Seung-youp is a popular and legendary sport figure in Seoul. He had held an Asian home run record and a number of other achievements. In addition, Lee’s magnificent performance during […]

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Brands
Luxury customers
Style

Gucci for rent!

Gucci or Louis Vuitton bag, ultimate status symbol, for rent in Seoul! As luxury renting services gain popularity, it becomes a reality and a huge help for a growing number of professional women. In an image conscious society as the Korean one, having a statement article is a key element of success. Bags from Gucci, […]

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Culture
Luxury customers
Marketing campaigns
Millennials

Luxury brands need to boost their eco-image in Seoul

Heavy air pollution and Seoul do not go together in minds of general public. Perhaps this is due to the China’s dominance of the environmental headlines. However over recent years, air quality in Seoul has deteriorated tremendously. Sky of dusty sandy yellow or even worse grey, masks, sneezing around has become a part of Seoul’s […]

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Art of Living
Brands
Luxury customers
Marketing campaigns
Millennials
Style

Dream world Chanel 24/7

In Seoul, Chanel launched a marketing campaign ’24/7 with Chanel sneakers’ to promote, obviously, the sneakers. Boasting crispy clean line and light color they have a lace with the brand name running through the full length of the lace, an element that distinguishes them from similar products of other brands.  It is not rare to […]

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Art of Living
Brands
Culture
Events
Style

Hermes closes 2018 in Seoul with its vision of home space

Hermes elegantly finished 2018 in Seoul with an exhibition exploring concepts of modern art of living at home. Called ‘Species of Spaces’, this was the second Hermes exhibition in the Korean capital this year only, the first one about Jewelry took place in spring, and the first ever collection of home furniture and decor shown […]

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