Brand ambassadors

Brand ambassadors
Brands

Kim Nam-joo’s Voyage to Umbria

In their tactics to win customers’ hearts, luxury clothes brands follow in the footsteps of watch and jewelry brands. To build closer relationship with its Korean customers, an Italian luxury clothes brand Fabiana Filippi uses some of the strategies applied by watch and jewelry brands. In September the bran took their ambassador actress Kim Nam-joo […]

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Brand ambassadors
Watches

Bold and fearless Yoo Ah-In is ‘The Santos Man’ in Seoul

In April 2018, Cartier chose Yoo Ah-In, a Korean actor, to represent the spirit of its heritage watch ‘Santos’. Immediately after the announcement, Korean media named Yoo Ah-In, as ‘The Santos Man’ and followed him to a launching part of the watch in San Francisco, where he participated. Korean Esquire, an influential style magazine for […]

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Brand ambassadors
Brands
Watches

Meet Jaeger-LeCoultre’s man in Seoul: classe de style et de luxe

Past summer Swiss heritage brand Jaeger-LeCoultre appointed Korean actor Lee Byun-hun as its ambassador in Seoul. The choice could hardly be better be better because this is not simply a choice of a person but a choice of high caliber and perfect style that Lee represents. An acclaimed actor of K-pop, he starred in numerous […]

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Brand ambassadors
Brands
Watches

Game of brand ambassadors

So, recognition of Korea as an independent and significant luxury watch market is growing and here are evidences. Over past summer four big brands simultaneously picked brand ambassadors among Korean celebrities. Cartier started the game by naming Yoo Ah-in as an ambassador for Santos watch, Montblanc, Longines, and Jaeger LeCoultre followed the steps with Park […]

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