Brands

coronavirus hits Seoul
Brands
Events

Coronavirus affects fashion show in Seoul

As a number of infected in Korea reaches 3,000, Korea decides to cancel the Seoul Fashion Show. Show has to wait … Organisers planned to make a big celebration for the 20th anniversary of Seoul Fashion Week. Brands prepared their collections for demanding fashionistas. Dongdaemun Design Plaza (DDP), a snake-shaped architectural wonder, was decorated. Front row […]

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Range Rover in Seoul
Brands
Events
Luxury cars

Ranger in Seoul

Range Rover sees potential in Korean market ‘If one can make it in Seoul one can make it anywhere’ – with this attitude Range Rover came to participate in Seoul moto-show with its new Range Rover SUV model in November 2019. Sideliner in the world of luxury motor -shows, Seoul is quickly growing its status […]

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Brands
Luxury customers
Style

Gucci for rent!

Gucci or Louis Vuitton bag, ultimate status symbol, for rent in Seoul! As luxury renting services gain popularity, it becomes a reality and a huge help for a growing number of professional women. In an image conscious society as the Korean one, having a statement article is a key element of success. Bags from Gucci, […]

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Art of Living
Brands
Luxury customers
Marketing campaigns
Millennials
Style

Dream world Chanel 24/7

In Seoul, Chanel launched a marketing campaign ’24/7 with Chanel sneakers’ to promote, obviously, the sneakers. Boasting crispy clean line and light color they have a lace with the brand name running through the full length of the lace, an element that distinguishes them from similar products of other brands.  It is not rare to […]

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Art of Living
Brands
Culture
Events
Style

Hermes closes 2018 in Seoul with its vision of home space

Hermes elegantly finished 2018 in Seoul with an exhibition exploring concepts of modern art of living at home. Called ‘Species of Spaces’, this was the second Hermes exhibition in the Korean capital this year only, the first one about Jewelry took place in spring, and the first ever collection of home furniture and decor shown […]

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Brand ambassadors
Brands

Kim Nam-joo’s Voyage to Umbria

In their tactics to win customers’ hearts, luxury clothes brands follow in the footsteps of watch and jewelry brands. To build closer relationship with its Korean customers, an Italian luxury clothes brand Fabiana Filippi uses some of the strategies applied by watch and jewelry brands. In September the bran took their ambassador actress Kim Nam-joo […]

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Brands
Watches

Breitling is set for a deep dive in Seoul

87% annual increase is a fantastic figure. This is what Breitling showed in Seoul over last year. This figure looks even more stunning when knowing that watch market growth averaged 10-15% in Seoul. For Breitling, Korea is one of the top-5 best performing world markets. To a question what makes Breitling so special for Seoulites […]

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Brand ambassadors
Brands
Watches

Meet Jaeger-LeCoultre’s man in Seoul: classe de style et de luxe

Past summer Swiss heritage brand Jaeger-LeCoultre appointed Korean actor Lee Byun-hun as its ambassador in Seoul. The choice could hardly be better be better because this is not simply a choice of a person but a choice of high caliber and perfect style that Lee represents. An acclaimed actor of K-pop, he starred in numerous […]

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Brand ambassadors
Brands
Watches

Game of brand ambassadors

So, recognition of Korea as an independent and significant luxury watch market is growing and here are evidences. Over past summer four big brands simultaneously picked brand ambassadors among Korean celebrities. Cartier started the game by naming Yoo Ah-in as an ambassador for Santos watch, Montblanc, Longines, and Jaeger LeCoultre followed the steps with Park […]

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Brands
Watches

Tudor advances to Seoul

When 6-7 years ago billboards at Hong Hong airport were advertising Tudor watch Koreans were oblivious about the brand. It took a younger brother of Rolex all these years to start trodding the Korean market. The brand was launched a couple of months ago in July and immediately showed that it is playing a serious […]

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