Culture

Culture
Luxury customers
Marketing campaigns
Millennials

Luxury brands need to boost their eco-image in Seoul

Heavy air pollution and Seoul do not go together in minds of general public. Perhaps this is due to the China’s dominance of the environmental headlines. However over recent years, air quality in Seoul has deteriorated tremendously. Sky of dusty sandy yellow or even worse grey, masks, sneezing around has become a part of Seoul’s […]

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Art of Living
Brands
Culture
Events
Style

Hermes closes 2018 in Seoul with its vision of home space

Hermes elegantly finished 2018 in Seoul with an exhibition exploring concepts of modern art of living at home. Called ‘Species of Spaces’, this was the second Hermes exhibition in the Korean capital this year only, the first one about Jewelry took place in spring, and the first ever collection of home furniture and decor shown […]

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Culture
Luxury customers
Style

A portrait of a Korean as a luxury man

Wealth in Korea continues to grow and helps to expand customer base for luxury brands. Women were pioneers but now more men are initiated into luxury spending, and brands need to focus more on their profile to choose best marketing tactics. Here is a quick portrait featuring some essentials of a male luxury customer in […]

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Culture

Meet the Luxury Code Ko.

Codes are important in luxury. Reneissance art, Baroque architecture and jewelry, little black dress, ballet – the list of Western luxury codes can go on and all of them are essential for creation and renewal of luxury. But what about Korea? The country is readily buying into Western luxury goods so it is natural to […]

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Brands
Culture
Jewelry

No stop for K-pop: Korea promotes K-jewellery

Korea puts efforts to promote K-jewelry through its successful duty-free shops. One of the brands in K-jewelry is ‘Naschenka’ (http://www.naschenka.com) specialized in silver and gold hand-made pieces decorated with jade, coral and amber. All the pieces are inspired by oriental naturalism: flowers-cherry and red plum blossoms, peonies, – bamboo or butterflies found their way into […]

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