Jewelry

Jewelry
Style

Seoul is growing talents : 3 Korean jewelry brands to watch

Seoul has been actively growing domestic jewelry talents in response to the expanding domestic market, and it has garnered some results here. Multiple domestic jewelry brands sprang offering customers a great variety of modernist choice. Three brands were particularly trending in 2018, as their pieces were often seen on Korean celebrities. And with a massive […]

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Jewelry

Alighieri Jewelry craziness in Seoul

Just in three months Alighieri became the most searched jewelry brand on Korean SNS. It is so popular that some customers face difficulties to order it on Farfetch or Matchesfashion. Alighieri is a brand founded by an Oxford graduate in Italian Literature Rosh Mahtani who draws her inspiration from Dante’s ‘The Divine Comedy’. In Seoul, […]

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Jewelry

A Korean who bejewels Hollywood

A Korean-born New York-based jeweller is dreaming big – she wants to be present at the jewelry Couture Show. In this, Tana Chung shows true spirit of Korea that achieved ambitious economic success. Currently, Tana seems to navigate maze of Hollywood and Manhattan quite well: Jenifer Lopez, Hillary Duff and others wore her creations. But […]

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Jewelry

Tiffany brings new collection to Seoul

‘A collection born out of a flower caught in a wind and put into a delicate pin’. Words introducing Tiffany’s new platinum collection The Paper Flower sound like a Korean traditional poem Sijo. The Paper Flower is a story about minimalism and naturalism, femininity and modernity. With sales of collection starting just a few weeks […]

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Brands
Culture
Jewelry

No stop for K-pop: Korea promotes K-jewellery

Korea puts efforts to promote K-jewelry through its successful duty-free shops. One of the brands in K-jewelry is ‘Naschenka’ (http://www.naschenka.com) specialized in silver and gold hand-made pieces decorated with jade, coral and amber. All the pieces are inspired by oriental naturalism: flowers-cherry and red plum blossoms, peonies, – bamboo or butterflies found their way into […]

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Jewelry
Watches

Tiffany, Cartier, Boucheron – a triple for a Korean bride

Some get lazy on a beach and some get busy in Seoul in hot summer. Under blazing sun soon-to-be-married, raven-haired and porcelain-skinned Korean girls tirelessly prepare their wedding ceremonies. By an established practice, majority of weddings happen in late September-October when trees turn red and yellow. Of course, jewelries are central to preparations: a ring, […]

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Jewelry

Couple jewelry marketing in Korea

Gwyneth Paltrow once mentioned ‘conscious de-coupling’. This is not fun at all. But ‘conscious coupling’ is. People love making couples, the process has an air of happiness around it. Couples are good for jewelry brands too as they get ideas for creative process and opportunities for marketing. Couple marketing, or selling two identical pieces to […]

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Jewelry
Style

A hat is a good enough reason for jewels

Summer is hot in Seoul. Korean girls hide their skin from the sun under umbrellas and hats to keep skin’s porcelain whiteness. Suntan is not in fashion here but hats are. Apart from their practical purpose hats have become trendy in Seoul due to ‘Paris effect’. Black hats are often associated with a decadent, bohemian […]

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Jewelry
Style

Seoul single ladies’ choice : monochrome asymmetric simple-ness

‘Seoul single ladies’ (SSL) is a new emerging customer group. With wider economic roles their affluence and ,thus, power and significance as customers grow. They will shape one of important consumer trends in Korea across wide range of sectors, clothes and jewelry included. What are key characteristics of SSL? They earn enough to buy things […]

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Jewelry

Chanel aims at K-pop’ers

‘Lalala’ – repetitive tune, ‘Lalala’ – the melody reminds about summer… ready to dress up, turn on this very ‘Lalala’ and drive till the road ends. ‘Lalala’ is a music video by a rising Korean girls group (G)I-DLE. Watching it, one of the first things that one notices is a wide gold metallic Chanel necklace […]

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