Millennials

Culture
Luxury customers
Marketing campaigns
Millennials

Luxury brands need to boost their eco-image in Seoul

Heavy air pollution and Seoul do not go together in minds of general public. Perhaps this is due to the China’s dominance of the environmental headlines. However over recent years, air quality in Seoul has deteriorated tremendously. Sky of dusty sandy yellow or even worse grey, masks, sneezing around has become a part of Seoul’s […]

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Art of Living
Brands
Luxury customers
Marketing campaigns
Millennials
Style

Dream world Chanel 24/7

In Seoul, Chanel launched a marketing campaign ’24/7 with Chanel sneakers’ to promote, obviously, the sneakers. Boasting crispy clean line and light color they have a lace with the brand name running through the full length of the lace, an element that distinguishes them from similar products of other brands.  It is not rare to […]

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Millennials

Who are the Korean millennials-2: Spending

Whether egoism good or bad is not a question for Korean millennials, they like treating themselves with presents to have fun. But what exactly is fun? Where does millennials’ spending go? Lotte Membership, a service for the up-scale luxury department store LOTTE, analysed spending habits of its customers by age groups. Korean millennials were found […]

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Millennials

Who are the Korean millennials?

  Brands are obsessed with millennials. Like everywhere else, millennials in Korea represent an important consumer group that makes up 28% of the total population and 65% in this group are economically active. But unlike baby-boomers, their occupation is in part-time jobs or freelancing meaning their income is not sustainable. Due to high cost of […]

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