Style

Brands
Luxury customers
Style

Gucci for rent!

Gucci or Louis Vuitton bag, ultimate status symbol, for rent in Seoul! As luxury renting services gain popularity, it becomes a reality and a huge help for a growing number of professional women. In an image conscious society as the Korean one, having a statement article is a key element of success. Bags from Gucci, […]

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Art of Living
Brands
Luxury customers
Marketing campaigns
Millennials
Style

Dream world Chanel 24/7

In Seoul, Chanel launched a marketing campaign ’24/7 with Chanel sneakers’ to promote, obviously, the sneakers. Boasting crispy clean line and light color they have a lace with the brand name running through the full length of the lace, an element that distinguishes them from similar products of other brands.  It is not rare to […]

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Art of Living
Brands
Culture
Events
Style

Hermes closes 2018 in Seoul with its vision of home space

Hermes elegantly finished 2018 in Seoul with an exhibition exploring concepts of modern art of living at home. Called ‘Species of Spaces’, this was the second Hermes exhibition in the Korean capital this year only, the first one about Jewelry took place in spring, and the first ever collection of home furniture and decor shown […]

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Culture
Luxury customers
Style

A portrait of a Korean as a luxury man

Wealth in Korea continues to grow and helps to expand customer base for luxury brands. Women were pioneers but now more men are initiated into luxury spending, and brands need to focus more on their profile to choose best marketing tactics. Here is a quick portrait featuring some essentials of a male luxury customer in […]

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Jewelry
Style

Seoul is growing talents : 3 Korean jewelry brands to watch

Seoul has been actively growing domestic jewelry talents in response to the expanding domestic market, and it has garnered some results here. Multiple domestic jewelry brands sprang offering customers a great variety of modernist choice. Three brands were particularly trending in 2018, as their pieces were often seen on Korean celebrities. And with a massive […]

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Jewelry
Style

A hat is a good enough reason for jewels

Summer is hot in Seoul. Korean girls hide their skin from the sun under umbrellas and hats to keep skin’s porcelain whiteness. Suntan is not in fashion here but hats are. Apart from their practical purpose hats have become trendy in Seoul due to ‘Paris effect’. Black hats are often associated with a decadent, bohemian […]

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Jewelry
Style

Seoul single ladies’ choice : monochrome asymmetric simple-ness

‘Seoul single ladies’ (SSL) is a new emerging customer group. With wider economic roles their affluence and ,thus, power and significance as customers grow. They will shape one of important consumer trends in Korea across wide range of sectors, clothes and jewelry included. What are key characteristics of SSL? They earn enough to buy things […]

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