Watches

Watches

IWC honours Korean customers with ‘S.Y. Lee’ Portofino limited-edition

IWC, Portofino and baseball are now strongly tied together by Lee Seung-yuop – a Korean baseball player. Serving 23 years as a major league player, Lee Seung-youp is a popular and legendary sport figure in Seoul. He had held an Asian home run record and a number of other achievements. In addition, Lee’s magnificent performance during […]

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Brand ambassadors
Watches

Bold and fearless Yoo Ah-In is ‘The Santos Man’ in Seoul

In April 2018, Cartier chose Yoo Ah-In, a Korean actor, to represent the spirit of its heritage watch ‘Santos’. Immediately after the announcement, Korean media named Yoo Ah-In, as ‘The Santos Man’ and followed him to a launching part of the watch in San Francisco, where he participated. Korean Esquire, an influential style magazine for […]

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Watches

Seoul watches highlight: Retro meets Elegance

Esquire Korea introduces 6 models of what it calls retro watches as new elegance for men in autumn season 2018. The retro are in fact heritage models represented by : IWC The Da Vinci Automatic Edition “150 Years”; Tank Louis Cartier; Piaget Altiplano 60th Anniversary; Longings Conquest Heritage; Omega Devill Prestige; Chopard L.U.C. XP. In […]

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Brands
Watches

Breitling is set for a deep dive in Seoul

87% annual increase is a fantastic figure. This is what Breitling showed in Seoul over last year. This figure looks even more stunning when knowing that watch market growth averaged 10-15% in Seoul. For Breitling, Korea is one of the top-5 best performing world markets. To a question what makes Breitling so special for Seoulites […]

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Brand ambassadors
Brands
Watches

Meet Jaeger-LeCoultre’s man in Seoul: classe de style et de luxe

Past summer Swiss heritage brand Jaeger-LeCoultre appointed Korean actor Lee Byun-hun as its ambassador in Seoul. The choice could hardly be better be better because this is not simply a choice of a person but a choice of high caliber and perfect style that Lee represents. An acclaimed actor of K-pop, he starred in numerous […]

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Brand ambassadors
Brands
Watches

Game of brand ambassadors

So, recognition of Korea as an independent and significant luxury watch market is growing and here are evidences. Over past summer four big brands simultaneously picked brand ambassadors among Korean celebrities. Cartier started the game by naming Yoo Ah-in as an ambassador for Santos watch, Montblanc, Longines, and Jaeger LeCoultre followed the steps with Park […]

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Brands
Watches

Tudor advances to Seoul

When 6-7 years ago billboards at Hong Hong airport were advertising Tudor watch Koreans were oblivious about the brand. It took a younger brother of Rolex all these years to start trodding the Korean market. The brand was launched a couple of months ago in July and immediately showed that it is playing a serious […]

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Watches

Seoul trending: Breitling, Omega, Cartier …

So, it is September, a month to make changes to seasonal wardrobe. Quite timely, the Korean ‘Esquire’ unveils its top 10 choices of luxury men watches for autumn 2018 (Breitling, Omega, Jaeger LeCoultre, IWC, Frederique Constant, Cartier, Tag Heuer, Panerai, Montblanc, Tiffany & Co). Three themes distinguish the selection: re-make of past original designs, dark […]

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Brands
Watches

Roger Dubuis : le luxe sur mesure

Roger Dubuis adds 4th boutique in Seoul in the luxurious Shinsaegye Department Store. This is incredible because there are 29 physical stores of the brand worldwide and having 14% of them in Seoul can only mean one thing: Korean market has potential. The new boutique is incredibly polished and sparkling and looks seductively tantalizing like […]

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Jewelry
Watches

Tiffany, Cartier, Boucheron – a triple for a Korean bride

Some get lazy on a beach and some get busy in Seoul in hot summer. Under blazing sun soon-to-be-married, raven-haired and porcelain-skinned Korean girls tirelessly prepare their wedding ceremonies. By an established practice, majority of weddings happen in late September-October when trees turn red and yellow. Of course, jewelries are central to preparations: a ring, […]

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