Cartier

Brand ambassadors
Watches

Bold and fearless Yoo Ah-In is ‘The Santos Man’ in Seoul

In April 2018, Cartier chose Yoo Ah-In, a Korean actor, to represent the spirit of its heritage watch ‘Santos’. Immediately after the announcement, Korean media named Yoo Ah-In, as ‘The Santos Man’ and followed him to a launching part of the watch in San Francisco, where he participated. Korean Esquire, an influential style magazine for […]

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Watches

Seoul watches highlight: Retro meets Elegance

Esquire Korea introduces 6 models of what it calls retro watches as new elegance for men in autumn season 2018. The retro are in fact heritage models represented by : IWC The Da Vinci Automatic Edition “150 Years”; Tank Louis Cartier; Piaget Altiplano 60th Anniversary; Longings Conquest Heritage; Omega Devill Prestige; Chopard L.U.C. XP. In […]

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Brand ambassadors
Brands
Watches

Game of brand ambassadors

So, recognition of Korea as an independent and significant luxury watch market is growing and here are evidences. Over past summer four big brands simultaneously picked brand ambassadors among Korean celebrities. Cartier started the game by naming Yoo Ah-in as an ambassador for Santos watch, Montblanc, Longines, and Jaeger LeCoultre followed the steps with Park […]

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Watches

Seoul trending: Breitling, Omega, Cartier …

So, it is September, a month to make changes to seasonal wardrobe. Quite timely, the Korean ‘Esquire’ unveils its top 10 choices of luxury men watches for autumn 2018 (Breitling, Omega, Jaeger LeCoultre, IWC, Frederique Constant, Cartier, Tag Heuer, Panerai, Montblanc, Tiffany & Co). Three themes distinguish the selection: re-make of past original designs, dark […]

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Jewelry
Watches

Tiffany, Cartier, Boucheron – a triple for a Korean bride

Some get lazy on a beach and some get busy in Seoul in hot summer. Under blazing sun soon-to-be-married, raven-haired and porcelain-skinned Korean girls tirelessly prepare their wedding ceremonies. By an established practice, majority of weddings happen in late September-October when trees turn red and yellow. Of course, jewelries are central to preparations: a ring, […]

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