Chanel

coronavirus hits Seoul
Brands
Events

Coronavirus affects fashion show in Seoul

As a number of infected in Korea reaches 3,000, Korea decides to cancel the Seoul Fashion Show. Show has to wait … Organisers planned to make a big celebration for the 20th anniversary of Seoul Fashion Week. Brands prepared their collections for demanding fashionistas. Dongdaemun Design Plaza (DDP), a snake-shaped architectural wonder, was decorated. Front row […]

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Art of Living
Brands
Luxury customers
Marketing campaigns
Millennials
Style

Dream world Chanel 24/7

In Seoul, Chanel launched a marketing campaign ’24/7 with Chanel sneakers’ to promote, obviously, the sneakers. Boasting crispy clean line and light color they have a lace with the brand name running through the full length of the lace, an element that distinguishes them from similar products of other brands.  It is not rare to […]

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Jewelry

Chanel aims at K-pop’ers

‘Lalala’ – repetitive tune, ‘Lalala’ – the melody reminds about summer… ready to dress up, turn on this very ‘Lalala’ and drive till the road ends. ‘Lalala’ is a music video by a rising Korean girls group (G)I-DLE. Watching it, one of the first things that one notices is a wide gold metallic Chanel necklace […]

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Brands
Watches

It is a boy! Chanel boy!

There are so many Chanel boys: the famous Chanel bag “Boy” or Chanel women watch ‘Tom-Boy’ not mentioning the real Boy Capel. This summer Chanel welcomes another boy – Korean star Kang Daniel. A singer and an active member of the Korean boy (again 😆) group ‘Wanna One’ has recently been in the focus of […]

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Brands

Chanel : Codes of Coco to Seoul

It is nice to post your first blog about a brand which has broken so many codes during its almost centennial history. I mean Chanel. I feel like something is stirring in my heart and I have goosebumps all over. ***** November 7 saw a revolution. Rather than red, it was in tricolor – black, […]

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