luxury

coronavirus hits Seoul
Brands
Events

Coronavirus affects fashion show in Seoul

As a number of infected in Korea reaches 3,000, Korea decides to cancel the Seoul Fashion Show. Show has to wait … Organisers planned to make a big celebration for the 20th anniversary of Seoul Fashion Week. Brands prepared their collections for demanding fashionistas. Dongdaemun Design Plaza (DDP), a snake-shaped architectural wonder, was decorated. Front row […]

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Brands
Luxury customers
Style

Gucci for rent!

Gucci or Louis Vuitton bag, ultimate status symbol, for rent in Seoul! As luxury renting services gain popularity, it becomes a reality and a huge help for a growing number of professional women. In an image conscious society as the Korean one, having a statement article is a key element of success. Bags from Gucci, […]

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Culture
Luxury customers
Marketing campaigns
Millennials

Luxury brands need to boost their eco-image in Seoul

Heavy air pollution and Seoul do not go together in minds of general public. Perhaps this is due to the China’s dominance of the environmental headlines. However over recent years, air quality in Seoul has deteriorated tremendously. Sky of dusty sandy yellow or even worse grey, masks, sneezing around has become a part of Seoul’s […]

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Brand ambassadors
Brands

Kim Nam-joo’s Voyage to Umbria

In their tactics to win customers’ hearts, luxury clothes brands follow in the footsteps of watch and jewelry brands. To build closer relationship with its Korean customers, an Italian luxury clothes brand Fabiana Filippi uses some of the strategies applied by watch and jewelry brands. In September the bran took their ambassador actress Kim Nam-joo […]

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Culture
Luxury customers
Style

A portrait of a Korean as a luxury man

Wealth in Korea continues to grow and helps to expand customer base for luxury brands. Women were pioneers but now more men are initiated into luxury spending, and brands need to focus more on their profile to choose best marketing tactics. Here is a quick portrait featuring some essentials of a male luxury customer in […]

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