Seoul

coronavirus hits Seoul
Brands
Events

Coronavirus affects fashion show in Seoul

As a number of infected in Korea reaches 3,000, Korea decides to cancel the Seoul Fashion Show. Show has to wait … Organisers planned to make a big celebration for the 20th anniversary of Seoul Fashion Week. Brands prepared their collections for demanding fashionistas. Dongdaemun Design Plaza (DDP), a snake-shaped architectural wonder, was decorated. Front row […]

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Range Rover in Seoul
Brands
Events
Luxury cars

Ranger in Seoul

Range Rover sees potential in Korean market ‘If one can make it in Seoul one can make it anywhere’ – with this attitude Range Rover came to participate in Seoul moto-show with its new Range Rover SUV model in November 2019. Sideliner in the world of luxury motor -shows, Seoul is quickly growing its status […]

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Blog
Sustainability

The price of air in Seoul

The post features response from fashion to growing air pollution in Seoul. It draws attention to the need for more active role from luxury companies in social dialogue on the issue

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Culture
Luxury customers
Marketing campaigns
Millennials

Luxury brands need to boost their eco-image in Seoul

Heavy air pollution and Seoul do not go together in minds of general public. Perhaps this is due to the China’s dominance of the environmental headlines. However over recent years, air quality in Seoul has deteriorated tremendously. Sky of dusty sandy yellow or even worse grey, masks, sneezing around has become a part of Seoul’s […]

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Art of Living
Brands
Luxury customers
Marketing campaigns
Millennials
Style

Dream world Chanel 24/7

In Seoul, Chanel launched a marketing campaign ’24/7 with Chanel sneakers’ to promote, obviously, the sneakers. Boasting crispy clean line and light color they have a lace with the brand name running through the full length of the lace, an element that distinguishes them from similar products of other brands.  It is not rare to […]

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Art of Living
Brands
Culture
Events
Style

Hermes closes 2018 in Seoul with its vision of home space

Hermes elegantly finished 2018 in Seoul with an exhibition exploring concepts of modern art of living at home. Called ‘Species of Spaces’, this was the second Hermes exhibition in the Korean capital this year only, the first one about Jewelry took place in spring, and the first ever collection of home furniture and decor shown […]

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Brand ambassadors
Brands

Kim Nam-joo’s Voyage to Umbria

In their tactics to win customers’ hearts, luxury clothes brands follow in the footsteps of watch and jewelry brands. To build closer relationship with its Korean customers, an Italian luxury clothes brand Fabiana Filippi uses some of the strategies applied by watch and jewelry brands. In September the bran took their ambassador actress Kim Nam-joo […]

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