Brand ambassadors

Kim Nam-joo’s Voyage to Umbria

In their tactics to win customers’ hearts, luxury clothes brands follow in the footsteps of watch and jewelry brands. To build closer relationship with its Korean customers, an Italian luxury clothes brand Fabiana Filippi uses some of the strategies applied by watch and jewelry brands. In September the bran took their ambassador actress Kim Nam-joo […]

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Seoul single ladies’ choice : monochrome asymmetric simple-ness

‘Seoul single ladies’ (SSL) is a new emerging customer group. With wider economic roles their affluence and ,thus, power and significance as customers grow. They will shape one of important consumer trends in Korea across wide range of sectors, clothes and jewelry included. What are key characteristics of SSL? They earn enough to buy things […]

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